My first project with George was co-facilitating a session for the Tourism New Zealand SLT with Adam Morgan of eatbigfish. The global team gathered for a 3 day session in a hotel right beside Route 405 in LA, a weird but somehow fitting location in which to discuss how to further develop the 100% Pure New Zealand campaign.
As well as being one of the most enjoyable projects Adam and I ever worked on (Adam still talks about it), it also gave me first hand experience of what can happen when a team comes together behind an idea and a mission that they care deeply about, and a leader who they strongly respect and believe in.
George and members of his team subsequently involved me in a number of related projects including the facilitation of a major project for Tourism New Zealand/Air New Zealand project focussed on the US market.
Since George left Tourism New Zealand, he has involved me in various other projects for organisations he is involved with including for Hawke’s Bay Tourism, the Weta Group of companies, World of Wearable Art and, most recently, Te Puia.
When I get a call from George I always know that it will be a challenging, enjoyable and educative experience. I feel honoured to be on George’s list of people to call when he has a problem that needs cracking.